PROJECT
Six years of work for one of the UK’s most prestigious property clients.
MY TEAM’S ROLE
Long-arc brand stewardship, from concept to final delivery for up to 30 retail and commercial projects, and building a brand for OWEC. Basically establishing one visual brand voice for various sector-specific executions.
BUSINESS CHALLENGE
— A £13 billion institution beginning a significant pivot
— From a brand known for Regent Street retail and London property
— Into a future increasingly defined by offshore wind and the energy transition (OWEC)
MY ROLE
— Associate Creative Director leading the account at Wordsearch in design and digital
— Creative direction across London commercial property and offshore wind brand
— Client counterparts at Director and Head of Marketing level